Scaling a Government COVID-Response

Workforce

.

When the call came to strengthen essential public services, MAYDAY responded — delivering skilled, customer-focused teams at speed.

100%

of roles

filled within days

of release

48-hour turnaround

for shortlists during hiring campaign

Strategic Redeployment

talent from displaced industries

5+ year partnership

delivering consistent results

Client Overview

We partnered with a well-established NSW Government Department known for its strong commitment to customer care and community service.


When COVID-19 hit, the Department faced a surge in public enquiries across multiple service lines, creating an urgent need to rapidly scale its call centre workforce with capable, customer-focused professionals.

The Challenge

Due to the short-term and temporary nature of the project, the Department engaged MAYDAY as an approved supplier under the NSW Government 0007 Scheme to deliver skilled, job-ready professionals at speed.


We were tasked with filling roles under tight 48-hour timeframes, all while ensuring candidate quality, commitment and alignment with the Department’s service values.


Sourcing candidates who were both immediately available and genuinely dedicated to supporting the public during a critical time was no small feat - especially in a market where uncertainty was high and demand for talent was intense.

Couple signing document with assistance of another person; inside setting.
Two men in suits smiling, one signing a document at a desk with a laptop and coffee cup.
Couple signing document with assistance of another person; inside setting.

Our Approach

MAYDAY responded with speed, empathy and creativity.

  • Mobilised a dedicated recruitment team focused solely on this project, coordinating directly with the Department’s HR and program leads.
  • Delivered shortlists within 48 hours, while ensuring every candidate was screened for skills, empathy and service aptitude.
  • Partnered closely with the MSP model to streamline compliance, documentation and onboarding - removing pressure from internal HR teams.
  • Thought outside the box by partnering with impacted travel businesses, helping their displaced customer service staff transition into meaningful temporary roles within government.
  • Maintained regular communication and care with candidates, keeping them informed at every stage - a hallmark of The MAYDAY Experience*

The Impact

  • 1,168+ placements delivered since the partnership began in 2017
  • Consistent 48-hour turnaround during surge hiring periods
  • 50–75% campaign share achieved when competing with multiple agencies
  • Delivered over $850,000 in recruitment services in the past 12 months
  • Trusted by the client as a long-term partner for surge and steady-state recruitment - valued for our reliability, speed and care.
  • Enabled the client to maintain customer satisfaction and operational continuity through high-demand cycles.

Joanna was very proactive, personable and made everything as easy as possible. She gave plenty of information about the position with an enthusiastic attitude. A very pleasant experience overall.

Flynn

Candidate

Meet Our Government Recruiters. 

Inspired by our

  results? approach? impact?

Let’s create your success story.

  results? approach? impact?

Let’s create your success story.

Inspired by our

  results? approach? impact?

Let’s create your success story.

Inspired by our